Business owners also have access to Pinterest advertising, analytics, and much more.Īs you can see, Pinterest can be an incredibly valuable part of your digital marketing strategy. This is how Pinterest works in a nutshell. Users can save your pins, shop directly from the Pinterest platform, or click through to see your video or read your article. Once it's saved, your Pin is live and can be found in the search results by Pinterest users. Once you upload your Pin and add your title, description, and link, you will save it to a relevant board. Since Pinterest functions like a search engine, it's important to do keyword research and add the top keywords for your content or product to your title and description. So How Does Pinterest Work for Online Business Owners?Īs a business owner, you can promote your products, articles, and video content by creating and posting Pins for each one.Ī Pin consists of a vertical image or video, a title, a description, and a link. Each pinner creates their own boards to organize ideas, products, videos, and more. Boards are basically file folders that are categorized by niche or topic. Pins are either vertical images or vertical videos, and they get saved to Boards.
Pinterest works like a search engine with an organizing aspect where Pinterest users, called pinners, can search for and save ideas, products, and more. While you can follow and message people, that's a hardly-used aspect of the platform and doesn't have much to do with how it operates at all. Unlike traditional social media websites, Pinterest functions as more of a visual search engine than a social network.
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